Decrease Declines & Increase Revenue
OpenPath’s “Decline Recapture” solution will save up to 30% of those declined transactions recovering that lost revenue for you.
You pay good money to acquire customers, don’t let it go to waste. OpenPath helps you convert more customers at the very bottom of the funnel, lowering your CAC and increasing your LTV.
Lower CAC & Increase LTV
There's no monthly fee for this service, you only pay a percentage for transactions that are recovered - transactions that would have otherwise been lost on unwarranted declines.
Only Pay on Recovered Revenue
This solution doesn't affect the customer checkout experience whatsoever. Customers whose transactions are rescued by our solution receive their product or service as if their original payment transaction was successful.
Frictionless Real-time Transaction Flow
Instantly Increase Checkout Conversions - No Risk, All Reward
Companies that process payments online typically see 15% transaction declines. We buy those declines from you. (and yes that includes insufficient funds declines.)
Decrease Declines By 30% & Increase Revenue By 10%
Lower CAC & Increase Conversion Rate
Only Pay on Recovered Revenue
Frictionless Real-time Transaction Flow
Instantly Increase Checkout Conversions - No Risk, All Reward
Companies that process payments online typically see 15% of transactions declined. In real-time, we analyze the declined transaction (and yes that includes insufficient funds declines). If it can be saved, we buy the declines from you which instantly turns the transaction from declined to approved!
You get the sale, the customer gets their product, and we take a small percentage of the saved transaction (that you would have otherwise missed out on). We will never chase your customers to collect funds.
Calculate Your Additional Revenue
1000+
Merchants Live
Processed Annually
$20Bn
Avg. Reduction in Declines
25%
Increase in Merchant Revenues
4-10%
1
2
3
Here's how it works:
No checkout changes, No redirects, No customer registration,
Just increased revenue
4
Transaction declined
Customer purchase is declined by Credit/Debit Card processor.
Transaction sent to Openpath
Merchant automatically sends decline to OpenPath in real time.
Transaction evaluated
Over 200 data points are analyzed to determine if the transaction can be saved.
Transaction confirmed
Transaction goes from declined to approved and the customer receives their product or service as if their original payment transaction was successful.
Real-time Transaction
~2 seconds
$500Bn in sales are lost per year
due to payment declines
The average CAC in e-commerce is $70. When a payment decline happens not only do you lose the potential customer LTV, but the marketing spend it took to acquire that customer.
Less than 15% of declines represent actual fraud. The remaining 85% of declines could be successful sales and should be opportunities to retain a lost customer.
Other Decline Solutions
The only solution to do both subscription and non-subscription transactions
Declines are purchased by OpenPath
Can only do subscription transactions, no real-time in-checkout solution.
Only re-attempt declined transactions (aka dunning)
Can save declined transactions in all error code categories, including "Insufficient Funds"
Only cover a limited number of error code categories, cannot save "Insufficient Funds" Declines
Competitor Comparison
No checkout changes, No redirects, No registration
12%
15%
10%
$8M
26%
Increase in revenue
Cumulative additional revenue added
Decrease in cart abandonment
Increase in repeat purchases
Decrease in customer support contacts
A Case Study
After implementing Decline Recapture, this retailer saw a first-year financial benefit of $8M, primarily from recovered revenue that would have been lost to declined transactions. The long-term benefit, including additional Customer Lifetime Value, is estimated at $11.3M.
"OpenPath has been a game-changer for our business. Not only have we recouped millions in lost revenue, but we've also seen a marked improvement in customer satisfaction. The ROI has far exceeded our expectations."
- VP, e-Commerce Operations
7%
Increase in lifetime value
1. Transaction Declined
Customer purchase is declined by Credit/Debit Card processor.
Merchant automatically sends decline
to OpenPath in real time.
2. Transaction sent to OpenPath
Merchant automatically confirms purchase to Customer and delivers the product or service.
4. Transaction confirmed
OpenPath instantly evaluates and confirms
if it will purchase the transaction.
3. Transaction Evaluated
Real-time Transaction
~2 seconds
Through the OpenPath merchant portal, you'll be able to see key data points that will give you additional insights into your customers.
Low decline cure rates? You might be getting a lot of spam traffic.
High decline cure rates? There's likely a problem with your payment processors.
Optimize Your Approval Rate In The Merchant portal
Digital and physical
E-Commerce
Point-Of-Sale
With only a few exceptions, we can bring 4-10% additional revenue to any online company, from e-commerce to gambling and more.
If you process payments, we can most likely work with you!
Even POS systems can benefit from our technology. Contact us for more information!
If you have declines, we buy them from you. No costs, no risks, just guaranteed increase in revenue. It's that simple.
Frequently Asked Questions
The OpenPath Decline Recapture service remains invisible to customers until a payment transaction is declined. When this happens, a notification is sent to us. If the transaction is not eligible for our service, we will confirm the decline and the customer will see the payment decline message, as usual. If the transaction is eligible for our decline recapture service, the following cases are possible:
1. Frictionless flow. This flow takes place for failed transactions that can be rescued with no customer interaction. With this flow, customers are simply informed that there was an issue with their payment, but that the issue was resolved and their order was completed anyway.
2. Interaction required flow. This flow takes place for failed transactions that need some interaction with the customer. These interactions are handled via our UI widget and they always offer an exit route by simply closing the pop-up window.
What do customers see on their statements?
We process our transactions using a dynamic descriptor, which allows us to use the name of the merchant for each of our transactions. Customers will see the same merchant name they would have seen if the transactions were processed by you directly. We also offer the ability to use different descriptors for each of your websites. All these parameters are set in the merchant portal.
Decline Recapture is not a credit product. When payment transactions fail, merchants automatically assign these transactions to OpenPath. These are evaluated in real time. Any failed transaction that is rescued via Decline Recapture triggers a factoring service for the applicable invoice. Hence, Decline Recapture, through its technology, enables merchants to assign and factor their invoices.
Invoice factoring is not trading or a loan. Invoice factoring is different from traditional methods of lending and funding and as such is not regulated under the same legislation traditional lenders are subject to. Customers are not affected by this factoring transaction since there is no price increase, no change in the terms and conditions with the merchant, and no credit product or facility attached to this transaction.
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Get paid revenue share for introductions that lead to successful integrations. Contact us now.
